Arcane Abundance: קמפיין השקה למשחק סלוט חדש
Case study / Game launch
Arcane Abundance
New slot launch campaign
A multi-channel marketing campaign for the launch of Arcane Abundance, a new slot game in House of Fun.
Role: Marketing Designer · Company: House of Fun | Playtika · Project: New Slot Launch Campaign · Launch: September 10, 2026
I was responsible for designing the complete launch campaign, from the main in-game popup to banners, rich push notifications, email, and Facebook creatives, while maintaining a consistent visual language across every touchpoint.
01 / The brief
Making a new game impossible to miss.
The goal was to introduce Arcane Abundance to players and establish strong recognition of the new game.
The main priority was to give the game logo maximum visibility while highlighting its key features - Respins, Free Spins, and Jackpots.
The challenge was to bring these messages together in a visually rich but balanced composition that would capture attention without overwhelming the player.
Message hierarchy
01: Win the Respin Bonus!
02: New Slot
03: Call to Action
02 / Behind the scenes
From scattered assets to a clear visual direction.
I started by reviewing the original game assets provided by the Product team.
I organized the logo, character, slot machine, backgrounds, and supporting elements on a black workspace, allowing me to explore the available materials and identify opportunities to enhance them.
This became the foundation for building the launch creative.
03 / Creative process
Finding the right balance.
I began with rough compositions, exploring different ways to combine the game elements while establishing a clear visual hierarchy.
The main challenge was balancing a large, prominent logo with the character, slot machine, messaging, and background without creating unnecessary visual noise.
Once the composition was approved, I moved into detailed refinement, focusing on lighting, depth, color, and visual effects.
Rough sketch
Rough sketch of the popup composition
1 Logo, 2 Character, 3 Slot machine
04 / Master popup
The heart of the campaign
The master popup set the direction for the entire launch.
The final Arcane Abundance master popup
The game logo leads the composition, with the character and slot machine supporting the story.
Subtle motion blur on the reels hints at the Respin feature and adds energy.
A rich, dynamic visual that delivers the launch message at a glance.
05 / Enhancing the assets
Pushing the visuals further.
I used AI-assisted tools to explore a more engaging character pose and enhance the background atmosphere. I also refined the slot machine frame, lighting, and effects, staying true to the game's visual language.
Original character
Campaign character
AI supported specific enhancements. The composition, design decisions, and final execution are my own.
06 / Beyond the game
One visual language
across every channel.
In-Game Banners, Rich Push Notifications, Email Marketing, Facebook Creative and more.
In-game banner with the Arcane Abundance logo
In-game banner with the character and slot machine
Character asset and a Facebook post
Rich push notifications on a phone lock screen
Full-screen mobile promo: Spin +5 for respins
Case study / Game launch
New slot launch campaign
A multi-channel marketing campaign for the launch of Arcane Abundance, a new slot game in House of Fun.
- Role
- Marketing Designer
- Company
- House of Fun | Playtika
- Project
- New Slot Launch Campaign
- Launch
- September 10, 2026
I was responsible for designing the complete launch campaign, from the main in-game popup to banners, rich push notifications, email, and Facebook creatives, while maintaining a consistent visual language across every touchpoint.
01 / The brief
The goal was to introduce Arcane Abundance to players and establish strong recognition of the new game.
The main priority was to give the game logo maximum visibility while highlighting its key features - Respins, Free Spins, and Jackpots.
The challenge was to bring these messages together in a visually rich but balanced composition that would capture attention without overwhelming the player.
Message hierarchy
02 / Behind the scenes
I started by reviewing the original game assets provided by the Product team.
I organized the logo, character, slot machine, backgrounds, and supporting elements on a black workspace, allowing me to explore the available materials and identify opportunities to enhance them.
This became the foundation for building the launch creative.
03 / Creative process
I began with rough compositions, exploring different ways to combine the game elements while establishing a clear visual hierarchy.
The main challenge was balancing a large, prominent logo with the character, slot machine, messaging, and background without creating unnecessary visual noise.
Once the composition was approved, I moved into detailed refinement, focusing on lighting, depth, color, and visual effects.
Rough sketch
04 / Master popup
The master popup set the direction for the entire launch.
The game logo leads the composition, with the character and slot machine supporting the story.
Subtle motion blur on the reels hints at the Respin feature and adds energy.
A rich, dynamic visual that delivers the launch message at a glance.
05 / Enhancing the assets
I used AI-assisted tools to explore a more engaging character pose and enhance the background atmosphere. I also refined the slot machine frame, lighting, and effects, staying true to the game's visual language.
AI supported specific enhancements. The composition, design decisions, and final execution are my own.
06 / Beyond the game
In-Game Banners, Rich Push Notifications, Email Marketing, Facebook Creative and more.
