Hi, I’m Ela. I make brands Shine.

I’m a senior graphic and motion designer with about 12 years of experience in digital, branding and content. I spent 5 years in Playtika’s monetization department working on Caesars Slots, and today I work as a freelancer with Playtika’s House of Fun studio, Play Perfect and Parana Games.

Most of my days are spent in the gaming world, designing slot launches, in-game popups, banners, push notifications and casino video ads that need to grab attention in a second. Outside of games I build identities for small businesses and social content for brands and nonprofits. AI is part of my everyday workflow, helping me explore more ideas and move faster while every decision stays mine. And when I hit a creative block, I fill my notebook with doodles until the ideas start flowing again.

I like taking a single brief and turning it into a whole visual world: the idea, the look, the motion and the marketing thinking behind it. I never stop at the brief. I always ask how the concept and the design can be pushed further and done better.